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January 05, 2024

TOGETHER WITH UNDERGROUND SOUND

GM!

Welcome to the Uncovered Gems newsletter powered by Underground Sound.

Every Friday, we’ll be sending you everything you need to know about the underground, straight to your inbox…

  • New Music Drops

  • Underground News

  • Artist Advice

  • Artists to Watch

…and a lot more.

Whether you’re an artist, manager, industry head, or general fan, consider this your tool to stay tapped in.

Let’s get it.

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On Jan 1st 2020, Underground Sound started with a single goal — become the largest media company in the underground.

Three years and 175k followers later, we’ve done exactly that.

Consider this Uncovered Gems a taste of everything Underground Sound has to offer, delivered to your email every Friday.

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Here’s what you need to know this week:

The lollipop from the “2024” music video has bids past $250,000. It's pure insanity for a pre-owned Lollipop, but it is Carti’s so…

Two legendary artists in their respective realms could be cooking some music together. Or they could just be hanging out who knows?

Future, Carti, Thug, Sosa. But fans are questioning if he left one out…

This duo is going to have a big 2024. Both coming off some of their best work to date, so it’ll be brilliant to see what they cook up.

Kankan is a Dad now. Really Rich parent.

Summrs has Jace! as his Spotify profile photo after being hacked multiple times. When asked about it, Summrs stated he’s not changing it back and he doesn’t care. Y’all won.

Maybe it’s natural, or maybe it‘s the byproduct of being rich and out of the spotlight for 3 years. Or it could be make up.

The bros are really getting to the superstar level. At least with the youth, so it’s only a matter of time until the arena is filled for their tours.

People need to give Benji his respect, Campaign Blue was one of the best rap projects of 2023.

The year was full of debauchery, a few fistfights, and plenty of good music. We laughed, we cried, we watched Diddybop run the internet, can’t wait for another chaotically fun year.

Underground Sound, Hyperpop Daily and Cashcow Music all joined forces to bring us the 2023 Underground Awards. The most prestigious annual award show in all of social media.

Craft A Strong Digital Presence

Your fans expect to find you on whatever platforms they are using, so make sure you’re dominating IG, TikTok, Youtube, and X are easily discoverable.

Collaboration is Power

You should always be trying to work with others, whether that’s fellow artists, producers, creatives, etc. This is how you grow as an artist and grow your fanbase from their work.

Quality > Quantity

Focus on producing high-quality music. Invest time in refining your sound and lyrics. A memorable track will resonate more than a flood of mediocre ones. You will also stand out this way, as many artists leave their songs as “Finished” after only working on it for a few hours, or often even less.

Diversify Your Income

Funding a music career can be difficult, which is why you should explore revenue streams beyond music sales. Merchandise, concerts, and collaborations with brands can contribute to your financial success.

Thanks for reading and staying locked in with us. We’ll be churning these out every single Friday, so don’t sleep.

See you next week 🤝